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Monday, 4 July 2016

Thoughts From A 25 Year Old Female Nigerian Entrepreneur

Meet Oluwatobilola Oluwaleye, a 25 year old Nigerian female entrepreneur and the Managing Director of Tea's Nature, a company that packages and sells refined natural shea butter.

Oluwatobilola who is a Psychology graduate from the Obafemi Awolowo University, left the corporate world to start up her own business about a year ago. She spoke about her entrepreneurial journey in a recent Punch interview. Read some of her thoughts below:

As a young entrepreneur what are your typical challenges?
The major challenge we face is entering the big market space. This is common in a business that is just starting and struggling to survive but we hope that with the right publicity and education, more people will embrace our products.

What can government do to encourage young entrepreneurs?
I have a different philosophy. I think people should ask themselves what they can do for the country rather than what the government can do for them. A lot of people blame the environment for their inability to forge ahead in life. The kind of generation we are building is the one that has the blame mentality such that people don’t like taking responsibility for their actions; rather they expect somebody else to bear the responsibility.

What advice do you have for other young entrepreneurs?
I would tell them that every business involves sacrifices. They should know that there is always something they can do if they look inwards instead of looking for paid employment. They could start small; they should not think it cannot be possible. Everything is possible once there is determination.



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