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Sunday, 22 February 2015

The Entrepreneur Promoting A Walking Culture With His Business Start-Up

Meet Matt Tomasulo, the entrepreneur behind ' Walk [Your City]', a business that is promoting a walking culture and healthier lifestyle for citizens, business owners and visitors. Walk [Your City], as the name suggests, wants people to showcase just how walkable their city is. 

Tomasulo who is an urban designer and activist says, "A big obstacle to walking is this perceived barrier of a destination being 'too far,' when in fact it is a walkable distance." After a successful Kickstarter campaign, he launched his business in November 2013 and sells customizable signs that say things like, "It's a 12-minute walk to downtown" or, "It's a 5-minute walk to the library." 

Anyone can order the signs online; Walk [Your City] makes and ships them for $20 to $60, depending on the material. Over 5,000 signs have been made and installed in cities like Santa Fe, N.M., Grand Rapids, Mich., and Atlantic Beach, N.C. He hopes his efforts will promote a walking culture and "amp up interest from cities to invest in infrastructure that supports a healthier lifestyle."

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