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Sunday, 26 October 2014

'If You Want a Certain Future, Go Out and Create It' - Securico Founder Divine Ndhlukula

Divine Ndhlukula owns Securico, a security services outfit, that employs more than 3,000 people,  900 of whom are women. Her company is one of Zimbabwe’s largest security companies and is a market leader in the provision of bespoke guarding services and cutting-edge electronic security solutions.

Ndhlukula noticed a lack of professionalism, quality and service delivery in the security services sector, this observation prompted her to start up her own business and do things differently. So with little capital and no security background, but full of passion and determination to succeed, her company Securico was founded in Dec 1998 in her small home in Harare with 4 employees. Read her advice to upcoming female entrepreneurs from a past FORBES interview below:

In a nutshell, what is the most important piece of advice you’ll give to young, entrepreneurial inclined individuals out there- particularly the ladies?My advice to aspiring entrepreneurs is start with an end in mind, know exactly what you want to achieve and start to work systematically towards the goal, exercising some patience. Know the industry you want to get into, its internal and external environment. Work your plan with passion, determination and diligence, and when a bit of cash starts rolling in, have the discipline to know that it is not your money yet.

My advice to women all the time is: If you want a certain future, go out and create it. Conquer your fears as that is what enslaves most women. Opportunities are now galore. We just need to roll up our sleeves, lift our feet, and walk through the door as no one will carry us. Have a game plan and execute it with passion, determination and focus. Never mind that you are a woman. Do not think about that except as a competitive advantage. 

No one is going to give you anything on a silver platter. You have to work twice, thrice, five times as hard and do not lose focus. Work with your passion, it will keep you going and once you have a footing in your business, make the most of it and create the momentum and that will get rid of all the little challenges that may bog you down. Lastly, choose your team carefully and get rid of non-performers soon enough.

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