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Saturday, 6 September 2014

Meet Two Female T-Shirt Designers From Uganda

Meet Olga Mugyenyi and Nahida Beghani from Uganda, founders of Definition Africa, a t-shirt store based in Kampala, Uganda. They design T-shirts with African based themes for sale. Bright prints, sharp slogans and youthful energy characterize Definition's alternative approach to fashion, where everyday Ugandan life inspires each new design. Following its successful launch on Facebook, Definition Africa eventually evolved into a retail store growing a loyal and enthusiastic customer base since the store's opening in January 2014.

"The concept of Definition came up in and around 2009," Beghani recalls.We felt like there weren't really any products or apparel in the market that really celebrated the local experience," she adds.
"The t-shirts that we design are in theme with life in Uganda, things that we come across, statements, food, and people," says Mugyenyi. "We also have a line that's called 'Signature Tees' where we invite people to submit their designs and if they go through the approval process then they get printed," she says.

Currently, all of Definition's products are made and sourced in various African countries with blank t-shirts sent in from factories in Uganda, Kenya and Tanzania to be printed in-house. Ink, zips and embellishments, however, are mostly sourced from outside the continent, but the company aims to ensure that all components are 100% African-made in the future. This commitment to home-grown design is part of a greater ambition to support local and regional industry, the entrepreneurs say, and so far, consumers have been taking note.

Mugyenyi adds: "One of the things that makes Definition what it is, is that the products are supposed to be entirely African in subject matter and as well as where the material comes from."

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