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Thursday, 25 September 2014

Abodunrin and Wamide Opanuga - Giving Nigerians the Platform to Convey Words of Affection, Hope and Inspiration

Meet Abodunrin and Wamide Opanuga of Greetingsworld. This young Nigerian couple are very passionate about giving others a platform to convey words of hope, affection & inspiration to their loved ones and friends. They got their unique business idea in 2011 as final year students at Covenant University. Read excerpts from a recent interview they did below:

Tell us! What’s your Story?
Right from our courtship days, we have always seen cards as a medium to convey and express thoughtful messages to one another. Over time we realized that the messages in these cards had a positive impact on us as individuals and eventually our relationship. In 2011, while in our final year in Covenant University, we got the idea to give other people the platform to convey words of hope, affection & inspiration to those around them.

We started out in a traditional way of mass-producing and selling greeting cards to individuals and various retail outlets. However, as the years went by, Nigerians began to embrace the concept of e-commerce and we saw most businesses take their products to the internet. We decided to take advantage of this trend, but merely selling greeting cards online didn’t seem like a novel idea.

After much research in 2013, the idea to start a personalized greeting card store came up. We started work on it from January 2014 and by July 2014, Nigeria’s 1st personalized greeting card store was launched. Cards on have been grouped into categories like: Birthday Cards, Occasional Cards, Seasonal Cards and Thoughtful Cards.

What are the Initial Challenges you faced when you started your Business?
Initially when we started we faced challenges with educating our customers on how to use the card customiser on the website, however over time we noticed people adapting to it more rapidly. One other aspect we are constantly working on is reviving the culture of using greeting cards to convey heartfelt messages. Also, handling the delivery logistics can be tricky because we have to deliver the cards on the sender’s preferred date.

What does it take to start a Business like yours? 
It will take determination, passion and perseverance to start. We definitely experienced some hurdles along the way, but we chose not to give up.

Favorite Quote you live by:
You are either running with a vision, going on a mission, or burning with a passion, if you do not belong to any of these, life is reduced to a burden. –Bishop David Oyedepo

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