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Saturday, 24 May 2014

Jeans Not Meant to Be Washed Says Levi's CEO

Levi Strauss CEO Chip Bergh says if you want your pair of jeans to last longer, step away from washing all the time. He revealed this at Fortune's Brainstorm Green conference in Laguna Niguel, California. He recommended spot cleaning jeans with a sponge or toothbrush and a bit of detergent, then air drying. He says you should very seldom machine wash. "If you treat them right, they'll last a long, long time, probably longer than most people's waistline."

Chip Bergh had told the audience: “These are one of my favourite jeans, they are maybe a year old, and they have yet to see a washing machine. I know that sounds totally disgusting… but believe me, it can be done! You can spot clean it, you can air dry it, and it's fine. I have yet to get a skin disease or anything else. It works."

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