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Saturday, 31 May 2014

The Kenyan Journalist Who Quit His Profession for Farming

Meet Caleb Karuga, the Kenyan who quit his profession for farming. The Kenyan entrepreneur says that while he was good at his job, his true passion lay in farming, but he did not have the courage to quit his job. “I would pray with my wife every morning: ‘God, today I want to be fired.” But if  he quit his job Karuga would have had to forfeit KSh. 1.3m (US$14,800) in benefits, so he held on until last year when his employer retrenched him alongside dozens of his colleagues. Looking back, Karuga says this was a blessing in disguise.

Karuga who now runs Wendy Farms says that as a child he hated farming. It was while on assignment nearly 4 years ago interviewing a professional mole catcher, that he felt motivated to go into agribusiness. Farmers would hire the mole catcher to trap moles, which destroy crops, at a fee. Karuga notes that by his calculation the mole catcher probably took home at least KSh. 90,000 ($1,000) per month, some thousands more than he was making as a TV reporter.

Karuga leased a one acre piece of land in central Kenya and started Wendy Farms. Today he runs 3 farms where he keeps thousands of indigenous chicken, quails, guinea fowls and dairy goats and grows butternut, strawberry, sweet potatoes and sunflowers. Every Saturday, groups of 30-40 people visit Wendy Farms for training on poultry farming. Karuga charges KSh. 1,000 ($11) per person for one session. He says he started offering training sessions to help other entrepreneurs avoid making the mistakes he made.


When Karuga first ventured into farming he acquired 200 pigs because pigs were the ‘it’ thing at the time. With no proper research, the venture failed. He made another attempt, buying two hens and one cock.“When the two hens started laying eggs I decided to buy more hens from neighbouring farms. That was my biggest mistake because some of the hens were not vaccinated. In a span of about a month and a half I had lost about 200 hens. I learned that you should never buy birds that you are not sure whether or not they have been vaccinated.”

Refusing to give up easily, Karuga purchased 500 day-old chicks from the Kenya Agricultural Research Institute, but once again made loses as his employees sold the chickens in his absence. Karuga soldiered on and bought another 1,500 chicks, but because he used cheaper feed, egg production was poor. Eventually Karuga realised he would make 3 times more selling day-old chicks than what he was making selling eggs. “I learned that in indigenous chicken farming the money is in day-old chicks, not eggs. It was like a light bulb moment for me. That is when I knew for sure I did not want to be employed anymore. I realised I had been sitting on a gold mine. I knew I needed to get fired and get it right with the business.”

Despite his initial losses, Karuga says he has learnt a lot along the way. “I believe in going through the learning curve. When a venture fails I don’t take it personally. It is the business that has failed, not me. I might have made a mistake but I choose to keep on the ball. I don’t make permanent decisions based on temporary situations.” He warns that anyone looking to get into agribusiness needs to first have a passion for it. “If your only motivation is to make money then you are getting into the wrong business.”

1 comment:

  1. Karuga "in" nature as the picture shows, that's the beauty of working with nature.

    ReplyDelete